How to write a press release for your small business

The same is true about being featured in a major publication. Most freelancers have websites. That's just three or four short paragraphs and a couple of of quotes.

Great exposure for your business is often only a few great releases away. Bear in mind that there can be rivalry between different publications — and even on different sections of the same newspaper, magazine or programme.

Have a newsworthy story. Her blog can be found here. An email header that includes the phrase 'story idea' and a compelling one-liner that describes your story is more likely to get a journalist's attention. Most newspaper writers use the inverted pyramid to write their stories.

Most press releases and email pitches fail because the sender hasn't bothered to read the publication they are pitching to or watch in the case of radio and TV. If you want to maximise your chances of getting press coverage, you will have to tweak your idea, and your release, for different publications or programmes.

Learn more about her work at heatherhudson. Your first line should be a summary of the story in no more than around words and read like the opening of a news story. Be prepared to follow up If a journalist is interested in your story, they will generally get back to you within a day or so.

Radio and TV producers and researchers can be harder to track down, but social networks like Twitter and LinkedIn can be useful. Most press releases are just spray and pray.

How To Write a Press Release, with Examples

Get your top line in the first line of your press release Getting a journalist to open your email is important, but if your first sentence doesn't grab them, they may not read any further — which is why you need to get the "top line" the most important bit of your story right at the beginning of your release.

Another trick is to imagine your story is going to be covered on a TV or radio programme. On June 16 she is holding an event with Guardian Masterclasses on how to get media coverage for your small business. To make sure that they can find more or take a further interview from you, include your contact information within the press release, where journalists can easily find it.

Email Last Updated Nov 10, 5: A press release is only as good as its timing, and timing your release correctly can make the difference in its performance. Write it like a reporter would write it. And it's never worth risking long-term relationships for short-term gains.

Heather Hudson about the author Freelance Contributor Heather Hudson is an accomplished freelance writer and journalist based in Toronto. Email Last Updated Nov 10, 5: Here are a few tips to help you get started: It demonstrates that your business is thriving, and it gives you the opportunity to report on the expansion of you business.

Her work can be found on various websites. Create a title for your news release that would capture the attention of your target audience.

The public is invited to their office during business hours to take a stab at the squeeze. It's fine to offer the same story to different programmes or publications — as long as you're upfront about what you're doing.

New Location If your small business has relocated or opened another location, the news is a natural choice for a press release. Most journalists are swamped with press releases, so it may take you a few attempts and a bit of chasing to land press coverage for your business.

Note: When emailing your press release, do not write “press release” or “breaking news” in the subject line.

How to get press coverage for your small business

If your headline is short, use it. If not, write something specifically to that reporter or editor, i.e. “Intriguing story idea for your travel section”. Jun 09,  · Write a genuine headline. It should be brief, clear and to the point: an ultra-compact version of the press release’s key point.

Plenty of PR professionals recommend writing your headline at the end, after the rest of the release is written%(59). Jun 09,  · How to Write a Press Release. In this Article: Article Summary Sample Press Releases Making it Pop Mastering the Format Community Q&A. Start a press release with an attention-grabbing headline in bold font.

Begin the body copy with the date and city that the release is from. Your lead sentence should be a concise summary of the subject of the release%(64).

Press releases should be at least three paragraphs long, including the opening paragraph, supporting paragraph(s), and a closing paragraph that restates or summarizes your main points. Your opening sentence should be clear and strong.

If you're looking to get media coverage for your small business, being able to write an effective press release is an essential skill. But how long should a press release be? Write an email pitch or press release Local newspapers are often short-staffed, so a well-written press release, with all the relevant information may be printed with very few changes.

How to write a press release for your small business
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10 Fresh Press Release Ideas for Your Small Business